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The Big Reveal: Project Thrive

July 17th, 2016


Over the past few weeks, you’ve heard bits and pieces about our planned renovation. We’ve just ironed out the final details and are excited to share full intel on Project Thrive.

Here’s what you can expect:

Throughout our transformation, you’ll continue experiencing first-class workouts.

Construction begins Monday, July 18, and will last roughly eight weeks. As we go about enhancing your lifespan center, our first priority is that your workouts continue undisrupted.

To that end:

  • Demolition work will take place in sealed plastic environments, keeping the air clean and clear.
  • All of our strength and cardio equipment will be available to you.
  • The lockers rooms will remain unchanged.
  • Our training services will remain unchanged.
  • We will continue to offer over 50 Team Training sessions weekly.
  • Ditto the physical therapy services provided by Sports Physical Therapy of NY, the nutrition services provided by Fuel, the Pilates Reformer sessions offered by Long + Lean Pilates and the spa services provided by Spa 400.

Our new functional training zone will offer you more exercise options than before.

We’re replacing the track in our functional training zone with state-of-the-art turf that’s ideal for a wider range of exercises. This area will be more spacious, too, allowing you to take advantage of better workouts minus the bottleneck.


Our free-weight zone will bring greater efficiency and flexibility to your routine.

A major plus here is the addition of a modular strength-training system with endless customization capabilities. Whereas a particular strength-building sequence would normally require you to train at four separate stations, our 40-foot Titan Rig gets you through them — and many more — in one stop.

Your Hive membership entitles you to discounted chow at D’Avolio.

When D’Avolio opens their kitchen at Hive, you’ll be steps away from a mouth-watering menu of fresh sandwiches, pizzas, salads and soup. To sweeten the deal, you’ll receive 10 percent off all your food purchases.

And since a meal tastes best after working out, we’re offering on-the-spot ordering through our front desk: Just place your order with a Hive concierge before you work out, and your food will be ready when you’re done.

(P.S. If you find yourself at the D’Avolio Kitchen in Buffalo or Williamsville, flash your Hive keytag to receive the same discount.)

We’re offering new classes.

With our efficient open-flow layout comes the opportunity to develop more innovative programming. We’ll soon be incorporating cutting-edge new classes into our lineup that promise to motivate you, challenge you and produce results.

We’re expanding our retail presence.

You know that you can count on Hive for the latest performance wear from Lululemon, Splits59, Spiritual Gangster and Vimmia. When we launch our upgraded retail space, we’ll be featuring additional retail brands that blend high fashion with high function.

We’re extending our weekend hours.

For those of you who can’t get in earlier — or prefer working out in off-peak hours — we’ll be open later on Fridays and Saturdays.

Be sure to check our blog weekly and follow us on Facebook @hivelifespan for more information over the upcoming weeks!


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9570 Transit Road, East Amherst, NY 14051. 716.625.4483